The generational gap in using the Internet has gone far and wide — from children below ten to our grandparents and seniors. An online content about the newest Rihanna video or David Letterman’s final show: will that interest Baby Boomers or earn a “like” by Gen-Xers or maybe a retweet from millennials? How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?
A research by BuzzStream and Fractl revealed that Baby Boomers (born 1946 – 1964) consume more content than any other generation with 20 or more hours each week. Surprised? So it is very possible that while you keep creating content for Gen-X (1965 – 1980) and Millennials (1981 – 1997) because they are generations that grew up consuming all types of media and technology, the older boomers are actually the ones giving your content a look (not necessarily a seal of approval). The golden rule in any type of marketing is to know your audience if you were to give them what they need and want. In content marketing, it’s never one size fits all. Marketers must know what content to publish at a particular time and in which platform to appeal to different generations with different values, expectations, and frames of reference…
