“Customer service is the new marketing.”
I’ve probably tweeted that a dozen times, and I think about it almost every day. But social media conferences – and the practitioners who attend them – have continued to be divided into two tribes as if they were playing Survivor: the Marketing tribe and the Customer Service tribe.
Well customer service finally had its day at the recent Social Media Marketing World conference in San Diego. Not only was it woven into many presentations and panels that were intrinsically about marketing, two superb keynote speakers hit the point home – hard.
While my fingers could hardly keep up with the demands of real-time tweeting, I managed to capture a good deal of the fantastic advice doled out by numerous social media experts. Here are some of the best ideas, curated from my tweets:
Customer Service Has Its Day at Social Media Marketing World
