Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online.
However, fewer know that this “appealing to the masses” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems.
In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences.
Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion: Companies with 40 or more landing pages get 12 times more leads than those with 5 or less.
