Conversion rate optimization (CRO) isn’t just a passion for the CrazyEgg writing team; it’s how you can get more value from the traffic coming to your Web page. And there’s no better way to learn this than from those who are already doing it.
Here are some CRO tips and techniques gained from recent case studies. As you’ll see, the results are sometimes surprising.
1. Create a Responsive Design to Retain Mobile Traffic
We’ve talked before about the importance of using responsive design to provide a seamless experience for mobile device users. Mobile-first design usually results in a faster site that works better for everyone, and with more devices being used than ever before, this is now essential. Here’s a case study from Website Optimization on the effects of changing to a responsive design on the Philadelphia Orthodontists website.
In April 2013, Philadelphia Orthodontists had a static website design, but noticed that the site was getting more traffic from mobile device users. The company created a new site based on WordPress (instead of the previous Dreamweaver) and then measured the effect on traffic. The stats showed that:
