The holiday season is when retailers and eCommerce businesses have their best quarter, and email marketing is still the cheapest way to put products in front of shoppers and convert sales, so it only makes sense to have an email marketing strategy ready to roll out for the 2015 holiday shopping season.
So what exactly goes into a successful email marketing campaign, especially around the holidays?
Well, a holiday-themed template/design is key, but you need to make sure it fits your branding. It’s easy to tell when companies go outside of their brand guidelines just to cater to a holiday or calendar event…
Creating Your Email Marketing Strategy for the 2015 Holiday Shopping Season [Infographic]
