Email marketing is changing.
Today, more and more people are viewing emails from their mobile devices. People are getting more email than ever. And products like Priority Inbox show users the most important emails first.
So, how can your marketing email stand out in an already crowded inbox? The first step is with the subject line. Because if you can’t get them to open it, then the actual email message doesn’t matter. After that, there is seemingly an endless list of elements to test…
