When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there’s another type of email that can be a powerful addition to your mix: transactional emails.
What is a transactional email? U.S. law defines it as any email with a primary purpose “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender.” Some common examples include receipts, event confirmations, welcome emails, terms of service changes, account information — the list goes on. They come with valuable real estate and a captive audience, which can be used creatively to turn the end of one transaction into the beginning of the next…
Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
