In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that framework. But what are the steps you want to take for putting it all together? What should you include in making your content marketing framework?
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It depends on where you are. If you’re an individual contributor at a midsized organization, and not necessarily at the management or executive level, then start by having a conversation with the big bosses. Explain why this is important, the benefits, and how implementation is NOT going to be a burden on them. Rather it’s going to make their lives easier and make them look like rockstars.
