If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention.
So how do you ensure your brand stands out?
There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.
This post covers the first step … stay tuned for a second article covering the latter.
What’s a buyer persona?
A buyer persona is a fictional representation of your ideal customers. Marketers develop personas by combining real data with a good dose of educated assumption.
You get real data by talking to your sales or customer-relations teams – the folks who interact with your customers on a regular basis. It’s also a good idea to survey your customers to get additional feedback straight from the source.
And don’t just talk to your satisfied customers. Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective.
