Columnist Jayson DeMers discusses how app indexing may change SEO — and link building — forever.
Deep links have been a mainstay in the SEO community for more than a decade. Rather than pointing an external link to a home page, deep links point to a more specific internal page, such as a product page or a blog article.
This establishes greater diversity in your link profile, increases the page authority of individual pages, and gives users greater opportunities to explore more of your website’s content.
Traditionally, deep links have relied on networks of other Web pages, because until recently, that was the only place for them to exist. They might be embedded in an article, included in a forum comment, or even mentioned in a social media share.
Today, there’s a new kind of deep linking emerging, and it might pave the way for the future of link building — and SEO in general…
Could Deep Links To Apps Represent The Future Of Link Building?
