When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are different depending on the end goal of the ad. And then there are also ads for mobile.
When it comes to mobile ads, what has been somewhat dominating the scene is pricing by cost-per-install (CPI). But now many advertisers are looking at cost-per-engagement (CPE) as an alternative…
Cost-Per-Engagement? How Digital Advertising Models are Changing
