Consider this scenario: You’re moving to a new city and want to have a fresh start, a clean slate, and a chance to reinvent yourself. But when you get there, you realize that everyone has already heard of you, and has their own preconceived notions about what you stand for. Now, you’ve got to work even harder to get them to see the “new” you.
That’s pretty much the challenge that Barbara Basney, VP Global Advertising & Media at Xerox, shared with attendees at NewsCred’s #ThinkContent Marketing Summit. “Everybody knows the brand. It is iconic, and beloved in many ways. But when I say Xerox, what are you thinking? You’re going to think about printing/technology of documents,” she said…
Copy This: How Content Marketing Is Powering Xerox’s Brand Transformation
