Columnist Clay Cazier shares his advice for getting buy-in from those who don’t see the value in search engine optimization.
Whether it’s a boss or potential client, we’ve all encountered the non-believer — one who discounts the importance of SEO or, moreover, the necessity of investing resources into search engine optimization.
If you have never encountered one of these dark souls, count yourself lucky; for those of us who have, quotes from industry studies and promises of top rankings aren’t going to be enough to win the day…
Converting SEO Non-Believers: How To Overcome Objections And Get The Budget
