Conversion Rate Optimization, or CRO, is the process by which performance marketers improve on desired actions, such as clicks on an offer, open rates of an email, downloads of an app, or purchases in a store. Marketers look to measure these actions, and use the measurements to help optimize outcomes. Any incremental improvement has the potential to create a huge return, making CRO a lucrative practice for companies of all sizes. On average, companies are spending as much as $2,000 a month on CRO tools. It is important to pinpoint tools that work best for your company, considering a monthly investment that large.
A recent study by Venture Beat surveyed nearly 3,000 CRO tool users. It studied CRO tool penetration data from over 3 million US websites, and compared vendor websites, pricing structures, and capabilities. After analyzing 9 major CRO tools across 36 vendors, it outlined the best CRO practices. Let’s take a look at the results…
