Oli Gardner from Unbounce stopped by #Bufferchat to share the essentials of conversion rate optimization.
Catch the full recap here! And continue reading for the best tips, tools, and strategies from Oli and the Bufferchat community.
What is conversion rate optimization?
From Oli:
- Technically speaking, CRO is about getting a higher percentage of people to complete the desired action on any given page.
- CRO is the act of increasing the performance of your marketing by uncovering ways to more accurately address your customers.
- On a higher level, CRO is more about business optimization that the conversion rate itself. (From
@peeplaja) - Every page can be better. CRO is what makes that happen, through research-driven, data-informed design and copywriting.
- True conversion is about designing an experience that delights your visitors & builds your brand as well as conversion rate…
Conversion Rate Optimization 101: How to Get More Conversions From Landing Pages
