Is Google’s mobile-friendly search ranking update, due to land on April 21, the end of the world?
Probably not, but with people talking about Mobilegeddon and the Mopocalypse, you might think it is. Let’s step back from the hyperbole for a minute.
Google’s update probably isn’t the end of the world.
Why We Should Have Expected the Mobile-Friendly Update
First of all, the update shouldn’t be a big surprise. Google has been trying to ensure that mobile device users have a great experience for years…