A frustrated consumer is never good for business. Three out of four consumers become frustrated when website content isn’t relevant to their interests, according to Janrain. The fact is, if your content doesn’t resonate with your target audience, you might as well ask them to ignore you.
According to Monetate, marketers see an average sales increase of 20 percent when employing content personalization. Because of convincing statistics like this, personalizing your content marketing message is critical for generating leads and conversions.
Below you’ll find four statistics that show consumers prefer personalization, even if it does mean sacrificing a bit of their privacy…
