With the increased use of content curation (the best marketers use a mix of 65% created, 25% curated, and less than 10% syndicated content), some unique challenges need to be addressed in a content marketing measurement strategy, including:
- Marketers who are curating content are selecting, organizing, and contextualizingthird-party assets.
- Target audiences are not necessarily consuming content within brandedexperiences.
- Content curators also are redirecting traffic to external sites and distributing content across multiple channels – including email, social media, and feeds in addition to branded sites and blogs…
