Lots of content floating around the web right now. The fact of the matter is, there are literally thousands and thousands of searches occurring each second that passes us by. Oftentimes they land on crap – content that has a nice title, a good first paragraph but empty words to fill up the ‘Meat’. And users are left asking “Where’s the beef?”
This entry is part of our series “Breaking Down Content Marketing“. The series is aimed to help you learn how to write great content for your audience. If you haven’t read the previous entries yet, I encourage you to do so.
Deliver your Promises
Your title is a promise to the reader. Whatever you write as the title of your article sets the initial bar of expectation that your reader would want to take out from the body of your content or what we usually call the ‘Meat’. The meat of your content has to be faithful to your title. It has to back it up. It has to fulfill it.
Take this title for instance: “Optimizing Site Speed: Asynchronous and Deferred Javascript“
What would you expect out of a title like that? Most users would expect that it would show a way for them to speed up their website by asynchronous and deferred javascript loading. A little context on our website’s content strategy would tell them that it would be explained in a simplified way and there should be easy takeaways from the entry.
Did we fulfill that promise? Heck yeah. Check out the post and see for yourself!
Content Marketing: Where’s the Beef? How to Cook your Content Right
