Content marketing versus copywriting: aren’t we talking about the same thing?
It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception. The two do work hand-in-hand, but are distinctly different. We’re going to address this difference with the help of an illustration:
Copywriting is to Content Marketing What Eggs Are to Cake
Who doesn’t like cake? Okay, so I actually know someone who doesn’t, but they always have one for their birthday. The reason I’m talking about cake is because everyone can relate to it. Everyone knows what a cake looks like, how awesome it tastes and that the most scrumptious fluffy cakes always have a common ingredient: eggs.
