Do you need a content marketing tool?
Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “Content Marketing Tools 2015.”
A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how often – marketers communicate with their target audiences. The convergence of user-generated online content, social media, and mobile communication has put control firmly in consumers’ hands. Rather than coming to the brand website, store or sales rep with questions, consumers now come armed with product and purchase information gathered from a wide array of sources, via multiple channels.
“Content marketing” has become a core component of brand marketing strategies as a result. And the challenge for marketers has become how to create, distribute, optimize, analyze, and manage the growing volume of content that is being generated on a daily basis.
This guide analyzes the current market for content marketing tools, including the types of vendors serving the market and the capabilities available. If you are considering licensing a content marketing tool, this guide will help you decide whether or not you need to. It provides recommended steps for choosing a content marketing tool and contains profiles of 18 content marketing vendors. The guide features relevant information for both B2B and B2C marketers.
Content Marketing Tools 2015: New Market Intelligence Report
