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Now that we are in the New Year, many brands are naturally focused on business topics, such as operations, budgeting, and business development. While these are certainly important areas, it is also vital to ensure that you do not overlook developing a comprehensive marketing strategy. According to the Content Marketing Institute, 70 percent of marketers are now producing more content than they were last year. Consequently, content marketing has become much more competitive, and the demand for quality content is increasing. In light of such increased competition, it has now become more important than ever for brands to ensure they are ahead of the curve when it comes to the trends that will shape content marketing over the course of the next several months.

Content Marketing Tips You Cannot Miss for 2015