Content Marketing Staffing in Enterprises

Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword.

The report was based on data from a survey conducted in 2015 of 190 marketers who work at enterprise companies (those with at least 500 employees).

One-third of the enterprises surveyed say they have an editorial manager on their marketing team, and 28% say they have a content marketer (respondents listed all staff member titles, so some may have both positions)…

Content Marketing Staffing in Enterprises

 

CopyRanger

Rick Duris is CopyRanger.

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