This edition of the Content Marketing Spotlight features content marketing strategist Barry Feldman of Feldman Creative. We discuss the most common content marketing mistakes, exciting new formats and how $1,000 can help build your online presence.
What are the biggest misconceptions brands and agencies have when they first move into the content marketing space?
Content marketing newcomers expect to see results quickly. They read, learn and get over-the-moon excited. They may even gain a decent understanding of the levers that power the content marketing machine, such as social, search, email and analytics.
However, they often conveniently hear what they want to hear regarding results. Things like “traffic… leads… word-of-mouth… authority…” Then while their heads are busy nodding, they miss the not-so-seductive part: this stuff takes time.
And that leads me to two related – and big – misconceptions among these brands and agencies.
One: it’s cheap and easy to do content marketing. Wrong. And wrong again. It takes talent and commitment, just like anything else that’s truly valuable.
And two: a crazy content marketing wizard sprinkled some Field of Dreams dust on them, giving them the impression that great content automagically draws a crowd.
But guess what? You have to market your marketing. I know, the world is so unfair.
Content Marketing Spotlight: Content Marketing Mistakes to Avoid in 2015
