Your content marketing honeymoon has officially ended. In 2015, you can no longer just write content and hope it delivers results.
Great content marketing involves writing about your customer’s problems and providing them with solutions. goo.gl/ZzvqYK @WPCurve – CLICK TO TWEET
Lots of marketers will tell you to write, write and write until your hand falls off. While this is a good approach to help you get started, it is not a viable long-term strategy.
I challenge this mentality and will go as far to say that you’re wasting your time.
Content without purpose is useless. According to a recent survey, 86% of businesses are doing some form of content marketing. Think about how much content that amounts to. Think how much of it is saying exactly what you are trying to say.
What makes your content unique, useful and valuable?
By answering this question, you can determine why you are using content marketing. This will help you better integrate your content into your greater marketing plan.
