Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.
I’m old enough to remember a late 70′s TV commercial for investment firm Smith Barney, featuring veteran actor John Houseman.
Houseman, reincarnating his iconic role as the crusty Professor Kingsfield from the movie The Paper Chase, admonishes the viewers, bellowing that “good investments don’t walk up, bite you on the bottom, and say, ‘we’re here.’” He closed his mini-lecture with the tag line from the ad series: “Smith Barney, they make money the old fashioned way: they earn it….”
Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West
