Should I create original content or curate content from others?
Many content marketers don’t EVEN consider this question.
Why?
They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality.
Before we show you how to use these 2 types of content, consider the following:
In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe it!!! This quantity of content represented 50% year-over-year growth and is expected to triple by 2016 according to IDC.
What’s the big deal?
We marketers know there’s a ton of content available in today’s always connected, always communicating world. Heck, we’ve created a good deal of it.
Yet, roughly 67% of this digital content is created and consumed by customers according to Mary Meeker. As a result your lovingly created content is competing against updates from your prospects’ family, friends and colleagues.
