I may get fired for this, but I am writing about Star Wars based ads for two columns in a row. Two weeks ago I wrote about the fun Startourage campaign by Quiznos. Today I’m going to look at all of the brand interaction around #StarWarsDay on Monday, May 4th to show you examples of marketing to the moment.
Being prepared in advance with great content for holidays, both official and unofficial, is one of your brand’s best chances at creating content that is shared widely thanks to you sharing in on the momentum of the moment. This includes the obvious, like having Christmas and Easter themed content ready, but also includes having content for cultural events…like #StarWarsDay!..
Content Marketing Minds: #StarWarsDay and a Lesson in Marketing to a Moment
