Content marketing is king, because the consumer is queen and we all know the influence women have on men.
Bad joke.
But seriously. Part of the reason that content marketing has emerged as a full-on category of marketing is because of its direct relevance to the way that consumers are shopping. While Joe Schmo and Jane Doella shop for products, compare prices, and ultimately make a purchase decision—marketers want to be there for every step of the way. A moment missed DOES mean revenue lost.
Companies that are integrating content marketing into their digital marketing strategies have seen a 6-fold lift in revenue. The few companies that are lagging behind (only 1 in 10 B2B marketineg departments) are inadvertantly sacraficing profit growth in their companies.
And that’s just today.
Content Marketing Minds: Everything You Need to Know About Modern Marketing in a 42-Second Video
