Social media is full of ugly language. As social media and content marketers we try to steer our campaigns towards positivity, but the unfettered nature of most social media channels tends towards negativity. It’s like the whole of social media is at the same level as a couple of people sitting on a park bench, making catty comments about those passing by.
One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year’s Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about more positive discussions with their #SpeakBeautiful campaign.
Content Marketing Minds: Dove’s #SpeakBeautiful Changes the Conversation
