A quick check of my Twitter feed told me it’s that time of year: when bloggers write about their most popular posts from the last year.
Everyone is doing it. Jay Baer, Copyblogger, Moz andHubSpot, to name a few.
It’s definitely a useful exercise to discover what’s working (and what isn’t).
Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.
Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us.
Content Marketing Lesson #1: Make it useful and timely
The introduction of this country’s new anti-spam legislation (CASL) on July 1 was one of the biggest marketing developments this year. Marketers, business owners and PR professionals—including the Polaris team—were concerned and confused about the pending law.
Everyone wanted to understand the new rules. So I turned to Bill Hearn, Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law.
In an email exchange, he answered my questions and interpreted the complex rules of this very complicated piece of legislation.
I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation.
As it turns out, other Canadian marketers also found Hearn’s answers useful. This post was our most viewed in 2014, with more than 2.5 times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. It also attracted the most inbound links.
Content Marketing Lessons Learned From Our Best Performing Blog Posts
