Why do some Kickstarter campaigns succeed while others fail? The secret may be effective content marketing.
Here are four examples of Kickstarter campaigns with great content marketing.
1. IAMMAI is an athletic apparel brand. Its recent Kickstarter campaign is for a new shirt touted to be “The coolest workout shirt you will ever own.”
Look at IAMMAI’s Twitter page and you’ll see that it works with other brands and individuals.
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
