How’s your website doing? Are you getting a great increase in visitors and customers? No? Well, then you have lots of company, because the majority are not. And here’s why: most businesses developed a website (or had someone develop it for them) years ago.
In the beginning, the strategies used to drive visitors to a site were pretty standard and also pretty ineffective – publish one’s site address in standard forms of advertising (print, radio, mailers, fridge magnets, etc.), print new business cards which included the web address, and hope that potential consumers would come to the site and buy.
The next “generation” of marketing was to get backlinks. This was accomplished by having a campaign of writing articles to be placed in directories and blogs to which targeted markets routinely visited. Basically, an article or post would be submitted for publication and, if accepted, there were allowed a certain number of links back to one’s site.
Then, of course, came keywords – the art of stuffing as many commonly used search terms into articles and blogs. The more the merrier! Content mattered not…
