Let me be clear up front: content marketing is about content regardless of this article’s headline. You can’t take the ‘content’ out of ‘content marketing’ and expect it to stay the same. Content is what makes everything go round.
Okay – now that we got that out the way, let me be clearer: content marketing isn’t all about content.
There’s far more that goes into content marketing than content, and it’s often not talked about in articles or on content-centric blogs like this. The common conversation is more about the content strategy, specific content pieces, and the results that come from it all. But the truth is, you can’t get results without successful implementation. And implementation—as many businesses know—is the hardest thing to do, especially when it comes to new marketing strategies…
