Over the past 14 years we’ve run a very lean marketing department at TopRank Online Marketing.
An example of this is out of the 3,674 blog posts we’ve published, 2,793 were written by one person. TopRank’s blog received around 1.5 million visitors last year and tens of thousands of social shares, mentions in publications like Forbes, Entrepreneur and Adage as well as numerous business inquiries.
Less is not always more. One could easily argue we have one of the most efficient content marketing and blogging efforts of any digital marketing agency. But the reality is that content marketing is a team effort. It has to be.
We is better than me. Thought leadership and utility for buyers, prospective employees and the media have been the drivers for our blogging for many years. But in order to scale and grow in a meaningful way, content for our company has to come from the company – not just one or two people.
