UK marketers have become much more goal-focused over the last year. They also rate themselves as slightly more effective at content marketing when compared with theNorth American and Australian marketers we reported on earlier this year. Those are just a couple of the key findings we present in CMI’s third annual Trends report, produced in partnership with the UK Direct Marketing Association (DMA) and sponsored by Axonn Media. The report shows how UK for-profit marketers (both B2B and B2C) approach content marketing as compared to last year…
Content Marketing in the United Kingdom: Engagement and Leads Take Center Stage [Research]
