The goal of any content marketing campaign is to nurture a target audience with content until they are ready to become customers. But inevitably, that target audience is comprised of people who are going through their own unique buying experience, so how you make sure you have content that is appropriate for a lead at any stage?
The best way to optimize your content marketing for lead nurturing is to ensure that you have content that is applicable to leads at any stage of their buyer’s journey. Below, we show you how to create content that caters to each stage of the buyer’s journey so that you can segment your leads and convert them through targeted content marketing campaigns…
