Based on search trends, content marketing is on an exponential rise. There are many good reasons for its rise in popularity. But one of the biggest is the application of content marketing for SEO.
The importance of SEO is pretty clear. Studies have shown that traffic from organic search results is generally more profitable than traffic from many other sources (like paid advertising).
This makes sense because a person who lands on a page based on an organic search result is actively seeking an answer, solution and/or products. And an organic result is more “trustworthy” than a paid placement.
Content Marketing for SEO
So where exactly does content marketing fit in to SEO?
Well…kind of everywhere.
Let’s start at the beginning: search engines need something to rank. And that something is content. Without content, there’s no reason for your page to be displayed…
