Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.
In the beginning, there was content and it was good. We needed to preserve and share knowledge, so we built systems: cave paintings, stone tablets, papyrus scrolls and then the printing press and newspapers. It was a way to communicate the stuff we all wanted to know about.
And then came the World Wide Web, and we started sharing all this great content online — across the Internet’s estimated 4.6 billion pages and with Facebook’s 1.44 billion monthly active users, for example. Marketers quickly recognized the potential and capitalized on these systems. It was the Wild West of content. But those early systems didn’t have nearly as many rules as today…
Content Marketing For Local Businesses: Get Creative & Pay To Play
