Since social media is driven by content, the types of content you share will influence not only your success on social networks, but how social media helps your business. Different types of content serve different purposes and different audiences, and every business should be choosing the right content for their specific business goals. It is this principle that makes the distinction between demand generation and lead generation, two widely confused marketing concepts, so important.
Demand generation vs lead generation
The difference between demand generation and lead generation can seem murky, but it’s really as simple as the words themselves. Demand generation is a marketing operation that serves to create a demand for or interest in your product. Lead generation, on the other hand, is used to collect specific information about potential clients, turning them into sales leads.
