It seems everyone is talking about content marketing, but what exactly do they mean? And how do you do it? And why should you be doing it now? Here’s 2,000 words on the topic that should help you get started:
1. As with any buzzy term, people have been quick to pile on to claim their piece of the pie, and that has led to an expanding definition, that in our opinion, dilutes what we’re talking about. With that in mind, here is our definition of content marketing: The creation and distribution of journalistic, helpful, audience-focused material that ultimately increases customer acquisition. Want to know what other people say? Click here for 7 definitions of content marketing…
