According to TopRank, 93% of B2B marketers are now using content marketing.
What this message is telling us is that content marketing is recognized by a lot of marketers as a “must-have” arsenal for their marketing campaigns.
However, while a lot of marketers may be using this marketing method, you can bet that a good number of them aren’t getting any real results out of their marketing efforts.
Why, you might ask? Simple. A lot of them are doing it wrong. So wrong…
Content Marketing Done Wrong: How to Fail Miserably at Content Marketing
