What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.
More than 85 percent of brands use content marketing. But less than half think they’re any good at it.
Why?
Because content marketing makes you vulnerable.
It lets you show a side of yourself your customers wouldn’t normally see. You’re putting your thoughts and ideas on the line and hoping people respond.
It’s the marketing equivalent of dating. And it’s scary…
