Have you noticed a drop in the reach of your Facebook posts? You might soon, and if you do, it’s likely that your Facebook strategy involved a lot of promotional content. New algorithms for Facebook’s News Feed aims to decrease the amount of outwardly sales-oriented posts a user sees, in order to improve their experience on the network.
While there is no shame in using social media to promote your business, it’s important to tailor your promotion strategy to the demands of each social network. Facebook’s new approach to branded content calls for timely posts about information that provides value to your social media audience. In other words, sophisticated content marketing.
Businesses with a solid existing content marketing strategy have a leg-up on the shift in Facebook’s algorithm, since they only have to look at the content their readers found valuable on their blog. However, if your business doesn’t have a blog and wants to maintain a successful Facebook presence, it may be time to begin blogging. To help you organize a smooth launch, here are the first steps on how to start a blog.
How to start a blog: 4 first steps
Step 1: Find your focus
Before you write your first post, brainstorm a selection of topics that your blog will cover. You want to make sure the scope of your blog is not too wide, to avoid appearing disorganized, a “Jack of all trades”—remember, the second half of the popular figure of speech is “master of none,” not an ideal perception of your business. However, you also want to cover topics that appeal to an audience wide enough to make it a shareable, high-value post. To find that golden middle, you need to ask yourself: what interests my social media audience, and what kind of unique insight can I provide for my audience?
Content Marketing Cure: How To Start A Blog To Remedy Decreased Organic Reach on Facebook
