At Social Boom 2012, we heard Gary Vaynerchuck talk about the speed at which content is now being created. The world is creating more content every 72 hours than we previously did in spans of hundreds of years! Hard to believe!
What does that mean for us? It means that our target audience is being bombarded by content on a daily basis — Instagram photos, links to blogs on Twitter, Facebook posts and inspirational messages. If we are going to use content marketing effectively, we need to BE SEEN!
Content Marketing Cheat Sheet: How SEO Copy Can Increase Your Visibility & Sales