For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had.Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. That’s still very important, but back up one step further. If you want to make all of your content operations and storytelling activities more efficient, start with infusing your brand story into every aspect of how your company walks, talks, thinks and acts. Starting with the marketing ecosystem.
Citizen Storytellers
Let’s back up a few decades and talk about a minute about citizen journalism. It rose from the public’s growing disdain for being at the receiving end of a one-way conversation. These people felt isolated and, as an audience, turned the tables on reporting in a way that made news more “real” and participatory through people (citizens) who cared and shared their passionate voices…
