Many people still think of search engine optimisation (SEO) as purely metadata sets, or on-page key phrases. But over time SEO has become a lot more sophisticated, and a much more holistic approach is required.
And what really pleases me about SEO today is that it requires an ethical approach meaning transparent, honest and truly helpful marketing content is required. Today the search engines have caught up with the cyber wrong-doers, and are ready to penalise them…
