Content marketing has been one of those terms in the marketing world that has been thrown about with a little ambiguity. Content used to get confused for guest posts, blog posts and social media marketing. If some of you are still unsure, content marketing is how you create a story, social is how you engage, and PR is how you tell it.
So it comes as no surprise that great content makes work that much simpler for us Digital PRs. Instead of telling a story through a brand or product, we now have something as solid as content to convince our influencers to feature us.
In the past, Digital PRs just had their press release and a product to work with. Content Marketing and Digital PR go hand in hand and content has become the weapon of choice for PRs… We need to look at what content is taking up column inches.
Content Marketing and Digital PR – And how they work together
