Just 13 years ago, Steven Spielberg’sMinority Report envisioned the year 2054 as one in which marketing and advertising are so invasive that holograms make frenzied, customized sales pitches to people as they walk through the mall.
In an unnerving scene, protagonist John Anderton’s eyes flashed as retina scanners identified him from a customer database and pushy holograms pitched him items based on his previous purchases, personal attributes, and preferences.
We still have almost 40 years to go until the film’s setting, but it’s already pretty obvious what the screenwriters got right about the future of marketing (big data, personalized ads) and what they probably got wrong – aside from our endless cultural obsession with holograms. Hollywood often shows us how exotic technologies might revolutionize well-worn concepts like display advertising (or heck, even malls), but how well does it predict the totally new concepts that might replace them?
Content Marketing Altering the Future Predicted in ‘Minority Report’
