Content marketing is changing the way professional services are bought and sold.
The Internet has become so much a part of our personal and professional lives that it’s changed the way businesses find and select service firms. Over the years, we’ve learned to turn to the web when we need a new accountant, lawyer, architect or consultant.
But the web is far more than a digital shopping mall for professional services. It’s also a rich educational resource, and educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits…
Content Marketing: A Key Component Of Professional Services Marketing Plans
